Omise Singapore

Client Name:

Omise Singapore

Project Type:

Art Direction, Digital Marketing

While working at VBase Digital, a digital marketing agency based in HCMC, Vietnam, I had the opportunity to work with Omise, an online payment platform in SE Asia that provides their users with the necessary tools to run an online business, accept payments and connect them with millions of potential customers. They were in need of building their brand awareness and leads in their new operational hub of Singapore.

Our team devised a lead magnet funnel that would allow Omise Singapore to generate new leads of potential customers while providing value in the form of an e-book. After a user opt-ins to download the book and subscribes to our communications, they would then be placed into an email sequence promoting the free trial account.

user journey

Linkedin Ad Designs

Landing Pages

E-book Design

*Selected page layouts

M1 Singapore

Client Name:

M1 Singapore

Project Type:

Art Direction, Digital Marketing,
UI/UX & Web Design

As part of its brand refresh, M1—a Singaporean telecommunications company and one of the four major telcos in the country— launched the "Be" campaign, which is an ode to seven unique Singaporeans who dared to embrace their individuality, following their own paths and passions. 

As a way to increase its touch points with its customers, I worked with M1 to create a microsite for the campaign. This allowed users to easily engage with the inspiring stories and for a chance to “Be” a part of the narrative.

The campaign showcases each individual’s distinctiveness and aims to demonstrate M1’s belief in empowering customers to be their best.

As Art Director, I coordinated a team of developers in HCMC, Vietnam, and a remote creative team in Singapore, ensuring the microsite showcased and highlighted M1’s new rebrand.

NETS Singapore

Client Name:

NETS Singapore

Project Type:

Art Direction, Digital Marketing,
Animation

The NETS Group is a leading payments services group, enabling digital payments for merchants, consumers and banks across Singapore. Basically, you can pay for everything and anything using NETS.

With the impacts of the global pandemic making it difficult for families and friends to gather for Chinese New Year, NETS had approached us to develop a fun and innovative way to bring the tradition of “Lo Hei” into the digital space. “Lo Hei” in Cantonese translates to “tossing up good fortune”, referring to the ritual adopted in Singapore that involves a group of people gathered around a massive plate, tossing its contents violently while saying out auspicious phrases before eating it—it is popularly believed that the higher the toss, the better your prospects and fortune in the year ahead.

This was the perfect opportunity to use technology in a unique way to engage with NETS consumers and present them with a brand-specific experience, and most importantly, allow their consumers to celebrate Lo Hei with their digital family and welcome the Year of the Ox.

The NETS Chinese New Year campaign garnered over 500 entries with over 50,000 views across Instagram and Facebook.

AR Filter demo

How it Works:

• The AR Filter initiates the game when users nod their head.

• The more they nod, the higher the ingredients get tossed, signalling
  more good fortune (HUAT AH means 'To prosper').

• Once the time is up, a limited edition Chinese New Year pack stored value of $18 could appear and and users have a chance of winning it by sharing and tagging @nets_sg in your IG/FB story.

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social media launch

Promotion Launch video for Stories

Selected Winners Gallery

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Concepting

All About Abatement

Client Name:

All About Abatement

Project Type:

Visual Branding, Web Design, Print Production

During my time at William Joseph Communications, I had the opportunity to contribute to a rebranding project of an Edmonton-based company in need of a fresh new image and personality.

The clients were so happy with their brand new look they wanted to share it with as many people as possible, including purchasing a food truck to drive around the city and promote their business.

brand board

Truck Vinyl Wrap

website Design

Responsive Design in Adobe XD

GNB Global

Client Name:

GNB Global

Project Type:

Digital Marketing, Web Design, Print Production

brandboard

facebook & linkedin Ads

website

Responsive design in adobe xd

Feed A Billion

Client Name:

Feed a Billion

Project Type:

Visual Branding, Web Design, Social Media,
Digital Marketing, Creative Direction

As Creative Director at Legacy Creative, I had the opportunity to work with an amazing non-profit organization, Feed A Billion. Their mission is to provide one billion meals to those who need it most around the world. As such, I contributed to their “Fill the Plate with Feed A Billion” campaign that was a targeted donation run aimed at their current and new subscribers with the goal of raising $50,000 by December 31, 2017. With those funds, Feed A Billion would be able to provide 500,000* meals to those in need around the world.

The campaign consisted of a series engaging and educational content about the prevalent hunger issue in America and around the world; it was about breaking down stigmas and convey that food scarcity is a real issue that affects us all, not just the stereotypical members of society.

Through the effective use of storytelling through digital mediums & channels such as social media, email campaigns, video, SMS marketing, CRM, website, and landing pages, I helped the organization raise over $40,000 in donations, a new record in the history of the charity.

target market Personas

User Journey

Promotional Designs

Website & Landing Pages

The Results