Client Name:
NETS Singapore
Project Type:
Art Direction, Digital Marketing,
Animation
The NETS Group is a leading payments services group, enabling digital payments for merchants, consumers and banks across Singapore. Basically, you can pay for everything and anything using NETS.
With the impacts of the global pandemic making it difficult for families and friends to gather for Chinese New Year, NETS had approached us to develop a fun and innovative way to bring the tradition of “Lo Hei” into the digital space. “Lo Hei” in Cantonese translates to “tossing up good fortune”, referring to the ritual adopted in Singapore that involves a group of people gathered around a massive plate, tossing its contents violently while saying out auspicious phrases before eating it—it is popularly believed that the higher the toss, the better your prospects and fortune in the year ahead.
This was the perfect opportunity to use technology in a unique way to engage with NETS consumers and present them with a brand-specific experience, and most importantly, allow their consumers to celebrate Lo Hei with their digital family and welcome the Year of the Ox.
The NETS Chinese New Year campaign garnered over 500 entries with over 50,000 views across Instagram and Facebook.
AR Filter demo
How it Works:
The AR Filter initiates the game when users nod their head.
The more they nod, the higher the ingredients get tossed, signalling
more good fortune (HUAT AH means 'To prosper').Once the time is up, a limited edition Chinese New Year pack stored value of $18 could appear and and users have a chance of winning it by sharing and tagging @nets_sg in your IG/FB story.
social media launch
Promotion Launch video for Stories
Selected Winners Gallery
Concepting
