Client Name:
Feed a Billion
Project Type:
Visual Branding, Web Design, Social Media,
Digital Marketing, Creative Direction
As Creative Director at Legacy Creative, I had the opportunity to work with an amazing non-profit organization, Feed A Billion. Their mission is to provide one billion meals to those who need it most around the world. As such, I contributed to their “Fill the Plate with Feed A Billion” campaign that was a targeted donation run aimed at their current and new subscribers with the goal of raising $50,000 by December 31, 2017. With those funds, Feed A Billion would be able to provide 500,000* meals to those in need around the world.
The campaign consisted of a series engaging and educational content about the prevalent hunger issue in America and around the world; it was about breaking down stigmas and convey that food scarcity is a real issue that affects us all, not just the stereotypical members of society.
Through the effective use of storytelling through digital mediums & channels such as social media, email campaigns, video, SMS marketing, CRM, website, and landing pages, I helped the organization raise over $40,000 in donations, a new record in the history of the charity.
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