Omise Singapore

Client Name:

Omise Singapore

Project Type:

Art Direction, Digital Marketing

While working at VBase Digital, a digital marketing agency based in HCMC, Vietnam, I had the opportunity to work with Omise, an online payment platform in SE Asia that provides their users with the necessary tools to run an online business, accept payments and connect them with millions of potential customers. They were in need of building their brand awareness and leads in their new operational hub of Singapore.

Our team devised a lead magnet funnel that would allow Omise Singapore to generate new leads of potential customers while providing value in the form of an e-book. After a user opt-ins to download the book and subscribes to our communications, they would then be placed into an email sequence promoting the free trial account.

user journey

Linkedin Ad Designs

Landing Pages

E-book Design

*Selected page layouts

Canon Singapore

Client Name:

Canon E-Shop Singapore

Project Type:

Digital Marketing, Art Direction

While working at VBase Digital, a digital marketing agency based in HCMC, Vietnam, I had the opportunity to work with Canon Singapore and their e-shop division. Each email utilized a key visual conveyed the overall messaging of the email in a unique and engaging way.

One of the challenges of these email designs were they needed to adhere to a strict layout structure so that the Canon team in Singapore would be able to import them into their CRM platform. These emails were an exciting opportunity to push creativity while under constraints.

Below are selected emails from a few campaigns.

Promotional Emails

Monthly Newsletters

wireframing

Pizza Hut Singapore

Client Name:

Pizza Singapore

Project Type:

Digital Marketing, Art Direction,
Animation

While working at VBase Digital, a digital marketing agency based in HCMC, Vietnam, I had the opportunity to work with Pizza Hut Singapore and creating social media content for their promos, events, and product launches.

One of the challenges of developing content for a large brand such as Pizza Hut was adhering to strict brand guidelines and due dates, while finding creative and interesting ways to use the key visuals provided.

Below are selected posts created by myself and my teams in Vietnam and Singapore.

Boba Pizza Product Launch

Additional Creative

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International Women’s Day

Concepting

Inspiration

Draft Animation

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Hawaiian Pizza 40th Anniversary Promo

Additional Creative

NETS Singapore

Client Name:

NETS Singapore

Project Type:

Art Direction, Digital Marketing,
Animation

The NETS Group is a leading payments services group, enabling digital payments for merchants, consumers and banks across Singapore. Basically, you can pay for everything and anything using NETS.

With the impacts of the global pandemic making it difficult for families and friends to gather for Chinese New Year, NETS had approached us to develop a fun and innovative way to bring the tradition of “Lo Hei” into the digital space. “Lo Hei” in Cantonese translates to “tossing up good fortune”, referring to the ritual adopted in Singapore that involves a group of people gathered around a massive plate, tossing its contents violently while saying out auspicious phrases before eating it—it is popularly believed that the higher the toss, the better your prospects and fortune in the year ahead.

This was the perfect opportunity to use technology in a unique way to engage with NETS consumers and present them with a brand-specific experience, and most importantly, allow their consumers to celebrate Lo Hei with their digital family and welcome the Year of the Ox.

The NETS Chinese New Year campaign garnered over 500 entries with over 50,000 views across Instagram and Facebook.

AR Filter demo

How it Works:

• The AR Filter initiates the game when users nod their head.

• The more they nod, the higher the ingredients get tossed, signalling
  more good fortune (HUAT AH means 'To prosper').

• Once the time is up, a limited edition Chinese New Year pack stored value of $18 could appear and and users have a chance of winning it by sharing and tagging @nets_sg in your IG/FB story.

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social media launch

Promotion Launch video for Stories

Selected Winners Gallery

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Concepting

Motul Singapore

Client Name:

Motul Singapore

Project Type:

Digital Marketing, Art Direction,
Animation

I had the amazing opportunity to work with Motul Singapore on a series of social media animations to promote their 300V Factory line of motorcycle oils.

They wanted to build online brand awareness of their high-end performance oils just in time for the Christmas season. The challenge was to develop a fun and memorable way to engage with their audience while staying aligned to their brand guidelines and the Christmas theme.

Below are a series of social video posts developed by myself and my team while at VBase Digital. Together the series of posts garnered over 17K views.

Promotional Social Media Post

Social Media Contest

Christmas Social Media Post

Concepting

Storyboarding

Visual Style & Animation

Additional Concept

Feed A Billion

Client Name:

Feed a Billion

Project Type:

Visual Branding, Web Design, Social Media,
Digital Marketing, Creative Direction

As Creative Director at Legacy Creative, I had the opportunity to work with an amazing non-profit organization, Feed A Billion. Their mission is to provide one billion meals to those who need it most around the world. As such, I contributed to their “Fill the Plate with Feed A Billion” campaign that was a targeted donation run aimed at their current and new subscribers with the goal of raising $50,000 by December 31, 2017. With those funds, Feed A Billion would be able to provide 500,000* meals to those in need around the world.

The campaign consisted of a series engaging and educational content about the prevalent hunger issue in America and around the world; it was about breaking down stigmas and convey that food scarcity is a real issue that affects us all, not just the stereotypical members of society.

Through the effective use of storytelling through digital mediums & channels such as social media, email campaigns, video, SMS marketing, CRM, website, and landing pages, I helped the organization raise over $40,000 in donations, a new record in the history of the charity.

target market Personas

User Journey

Promotional Designs

Website & Landing Pages

The Results