Client Name:
M1 Singapore
Project Type:
Art Direction, Digital Marketing,
UI/UX & Web Design
As part of its brand refresh, M1—a Singaporean telecommunications company and one of the four major telcos in the country— launched the "Be" campaign, which is an ode to seven unique Singaporeans who dared to embrace their individuality, following their own paths and passions.
As a way to increase its touch points with its customers, I worked with M1 to create a microsite for the campaign. This allowed users to easily engage with the inspiring stories and for a chance to “Be” a part of the narrative.
The campaign showcases each individual’s distinctiveness and aims to demonstrate M1’s belief in empowering customers to be their best.
As Art Director, I coordinated a team of developers in HCMC, Vietnam, and a remote creative team in Singapore, ensuring the microsite showcased and highlighted M1’s new rebrand.
